Blog Post Setup & Formatting
Why small business owners struggle: Uploading drafts, adding images, optimizing SEO meta tags, and formatting for readability is tedious. Outsource to: Content operations contractor Why it works: Contractors handle technical publishing tasks while you focus on writing strategy and thought leadership content for your blog.
Job Posting Tips
Include: "Experience with [name of your web platform], SEO meta tags, and image optimization."
Example: "You'll publish and format blog posts. Please optimize this sample post for SEO and mobile readability and include that in your cover letter."
Skills Testing
Provide a draft blog entry and ask the candidate to add headers and formatting, insert alt text for images, and write meta title/description.
Cultural Onboarding Nuance
Filipinos may hesitate to edit your writing. Be very clear by saying, "You have full authority to adjust formatting for readability, just keep the core message intact."
Performance Management
Track: page load speed improvements, SEO score (via Ahrefs/SEMrush), and time-to-publish.
Conduct a quarterly SEO audit together to align on best practices.
These tips should help you draft a job posting, evaluate their skills during selection, actively manage cultural differences, and manage performance once they start working with you.
Blog Posts
