Job Posting Tips

Include: "Analytical mindset with experience using SEMrush/SimilarWeb. Must synthesize findings into actionable insights."

Example: "Identify one of our competitors and include a very brief summary of their pricing, messaging, and their gaps we can exploit. Include that in your cover letter. This will help you understand the market we are in."

Skills Testing

Ask the candidate to expand on the brief competitor summary that they submitted in their cover letter. Where did they find the information and how accurate is it likely to be? What did they learn about the industry and how the company is positioned? What additional steps would they take to do a thorough analysis if hired? 

Cultural Onboarding Nuance

Filipinos may present findings without bold conclusions. Encourage them to step out of their comfort zones with requests like, "Don't just report data. Tell me what it means for our strategy."

Performance Management

Track: insight adoption rate, research turnaround time, leadership satisfaction with clarity.

Hold quarterly strategy sessions: "Which of your findings had the biggest impact on our decisions?"

These tips should help you draft a job posting, evaluate their skills during selection, actively manage cultural differences, and manage performance once they start working with you.